Your website archetype is:

The Cheerleader

🎉 Inspring, uplifting, contagious energy. The ultimate supporter in human form who is sweet just like your neighborhood bestie.

Your style is a blend of bright energetic colors, lively imagery, and provocative, confidence-inducing language that converts browsers into buyers.

Here’s exactly what you should do to achieve that affect.

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COLORS & FONTS

Four squares in pastel colors: blue, pink, yellow, and orange, arranged in a grid with white space between them.

Think bright, uplifting, and energizing without being chaotic. These are going to be the most visually dynamic!

Tips for an Energetic & Encouraging aesthetic:

  1. Go bright, but not overwhelming: Think cheerful colors like sunny yellow, coral, sky blue, or lively teal. 

  2. Keep it balanced: Pair energetic colors with neutrals or soft tones (white, light gray, beige) to give the eye a rest and keep the vibe approachable.

  3. Use color to guide attention: Save your boldest, most energetic shades for buttons, CTAs, or highlights, this encourages interaction and excitement without visual chaos.

  4. Layer for dimension: Combine brighter shades with slightly muted or pastel versions of the same hue to keep the palette lively but polished.

IMAGERY

A woman smiling with long braided hair, wearing a colorful striped dress, standing against a teal background.

Good imagery should feel lively, uplifting, and approachable, matching your bright, friendly brand. Search online resources like Unsplash or Pexels.

1. Think in feelings, not just subjects
Search for terms that spark positivity and energy:

example: “celebration” “friendly gatherings”

2. Look for imagery that matches your cheerful palette:

example: “bright flowers” “playful patterns” “cheerful lifestyle”

3. Include real, authentic people

example: Your audience connects with images that feel relatable and approachable. Any lifestyle imagery is going to go a long way with your audience.

COPYWRITING

A woman with dark hair styled in an updo, winking and smiling while holding a white mug, wearing a white blouse and a navy coat.

Your copywriting will be friendly, motivating, and empowering while still professional enough for a service-based business.

1. Speak Directly to Your Ideal Client

Use “you” language to make readers feel seen, supported, and understood. This builds connection instantly.

2. Lead with Confidence

Start your messaging with uplifting language that celebrates the client’s goals and potential. “You’ve got this! Here’s how we can help you get there.”

3. Be approachable and relatable

Avoid overly formal or complicated language. Keep it friendly, clear, and conversational, like a trusted neighbor cheering them on.

CALL-TO-ACTION

A laptop displaying a real estate website with a smiling woman in front of a blue door, and text indicating her as Opal Jane Realtor helping families find houses and homes.

The Cheerleader Nextdoor knows how to cheer people on and make them feel confident taking the next step. For this archetype, your Call To Actions should feel friendly, motivating, and supportive, matching the upbeat energy of your brand.

This works best for:

Products, services, or offerings that are approachable, supportive, and ready to help clients succeed.

  • “I’m ready—let’s chat!”

  • “Grab your spot and let’s get started”

  • “Let’s make it happen together”

Pair your CTA button with a bright, inviting color to amplify the friendly, encouraging energy and make it feel irresistible.

Let's chat today!

Website Template

The Opal Jane template will achieve that “Cheerleader Nextdoor” web design archetype.

Quit worrying if your DIY efforts are achieving your Cheerleader Nextdoor aesthetic and allow our template to do the work FOR you! Each template comes pre-designed, with tutorials and 30 days of email support.

SHOP OPAL TEMPLATE HERE

a black horizontal arrow pointing to the right.
Mobile phone displaying a real estate website with a woman smiling in front of a building, text overlay reads 'Opal Jane Realtor', with additional text about helping families find houses that become homes.
Website homepage for Opal Jane Realtor featuring her photo, mission statement, and contact information.
Laptop screen displaying a real estate website with a woman smiling in front of a blue door. The website features her name, Opal Jane Realtor, and a tagline about helping families find houses that become homes.

Curious?

Here are some questions (and answers) that we get asked all the time.

  • Think of a template like a blueprint for your website. It gives you the structure, layout, and style so you don’t have to start from scratch. You drop in your colors, fonts, images, and copy, and voilà! your bold, beautiful, scroll-stopping site is ready to go. It saves you from the headache of building everything from zero.

  • Extremely easy. If you can edit a google doc, you can edit this website! You also receive access to a resource portal and 30days of email support.

  • Templates are totally flexible! You can take the design you love and make it 100% yours. Switch up colors, fonts, images, and copy so it screams your brand, not someone else’s industry.

  • I have a Website in a Day option that perfectly suits customization of ANY template. If you’re interested in learning more about that, message me!

Need help deciding on a template?

It can be hard trying to envision exactly how your business is going to fit into a pre-designed template. Send me a message and I would be happy to help you decide which template is just right for your business needs.

MESSAGE ME